Coffee Academy Medium Roast vs Dark Roast: Which Is Better? One of the most common coffee myths is that dark roast means more caffeine. In reality, roast level affects flavour far more than caffeine content. Medium Roast (Blends #1, #2 and #4) Characteristics: More origin flavour Brighter notes More complexity Slight sweetness Dark Roast (Blend #3) Characteristics: Stronger roasted flavour Fuller body Lower perceived acidity Rich chocolate notes Which Blend Should You Choose? If You Enjoy... Recommended Blend Fruity notes Blend #1 Chocolate flavours Blend #2 Strong coffee Blend #3 Smooth everyday coffee Blend #4