What is Rescue Roast?
Every Cup Helps a Pup (or a Purr!)
Rescue Roast was brewed from a simple, powerful idea: what if your morning coffee could change the life of a rescue animal?
We're not just coffee lovers—we’re pet people through and through. Rescue Roast is a proudly South African initiative created by the team behind 101 Pet Products, a business devoted to enriching the lives of pets across the country. With deep roots in the rescue community and a heart for animal welfare, we wanted to create something that brings joy to humans and hope to animals. And so, Rescue Roast was born.
Our Vision
To become South Africa’s most loved ethical coffee brand—one that fuels your day and funds the fight for rescue animals to live safe, healthy, happy lives.
Our Mission
To deliver exceptional, locally roasted coffee while creating a sustainable, ongoing fundraising model for animal rescue organizations across South Africa.
How It Works
Every Rescue Roast product is linked to a participating dog or cat rescue. When you purchase a bag, a portion of the sale is donated directly to the rescue featured on the packaging. These aren't generic contributions—your cup is tied to a cause.
Every blend has a story, and every sip supports it.
From Pet Shop to Purpose
Our parent company, 101 Pet Products, has always believed in giving back. As regular sponsors and participants in pet expos, adoptions drives, and enrichment projects, we saw first-hand the ongoing need for financial support in the rescue world.
But donations alone weren’t enough. Rescues needed something sustainable, scalable, and meaningful—and South Africans needed their morning coffee. Rescue Roast was the perfect match.
Why Coffee?
Coffee connects people. It starts mornings, fuels conversations, comforts hearts, and energizes ideas. We believe your daily brew can do more than just wake you up—it can spark change, fund rescues, and show your values without saying a word.
Join the Movement
With every cup of Rescue Roast, you’re not just supporting local coffee roasters—you’re giving vulnerable animals a second chance.
Because when we say “every cup helps a pup” and "pouring with purpose," we mean it.
Disclaimer:
Rescue Roast supports animal rescue by donating a portion of proceeds to participating charities. However, we are not affiliated with these organizations and cannot be held responsible for their actions, decisions, or how funds received are managed or spent.