Why We Don’t Publicly Disclose Rescue Partner Percentages

At Rescue Roast®, our mission is simple:

Amazing coffee. Amazing cause.

We created Rescue Roast® to build something positive — a coffee brand that supports animal rescue organisations in a practical, sustainable, and responsible way.

As the brand has grown, we have received questions about how our rescue support model works, including questions about what percentage of sales goes to rescue organisations.

We understand why people ask. Animal lovers care deeply, and people want to know that the brands they support are genuine.

That is fair.

But it is also important to understand that Rescue Roast® does not operate as a public donation collection platform. We are a registered business with a structured rescue partner model. The rescue organisations we work with are not casual names added to a marketing page. They are official rescue partners with agreements in place.

At the time of writing, Rescue Roast® works with more than 40 rescue organisations across South Africa.

Each rescue partner has its own relationship with Rescue Roast®, and those arrangements are governed by private agreements between Rescue Roast® and the rescue organisation concerned.

For that reason, we do not publicly disclose the individual percentages, commercial terms, partner structures, margins, or contractual arrangements linked to each rescue.

Those details are confidential between Rescue Roast® and our rescue partners.

Why This Information Is Confidential

In any responsible business partnership, certain information remains private.

This includes pricing structures, margins, commercial terms, partner agreements, supply arrangements, commissions, wholesale pricing, operational costs, and other internal business information.

Rescue Roast® is no different.

Our rescue partners know how the model works. They understand the benefit to them. They have chosen to work with us because they see value in the partnership.

That is the part that matters most.

If more than 40 rescue organisations are comfortable partnering with Rescue Roast®, that should give our customers confidence that the model is real, structured, and beneficial.

We Do Not Use Rescue Support as a Token Gesture

It is also important to clarify that Rescue Roast® is not paying out R1 or R2 per sale simply so that we can claim to “support rescues.”

That is not our model.

Our rescue support is not a token gesture, a marketing trick, or a tiny add-on hidden behind a feel-good slogan. The rescue organisations that partner with us receive a meaningful benefit through the Rescue Roast® model.

While the exact commercial terms remain confidential between Rescue Roast® and each rescue partner, our support is based on double-digit percentage structures, not loose change.

We believe that if we are going to build a brand around helping rescues, the benefit to those rescues must be real, worthwhile, and sustainable.

That is why our rescue partners are part of the model through proper agreements, and why we treat those agreements with the same respect and confidentiality as any responsible business partnership.

We Support Rescues Through a Sustainable Model

We believe that helping animals should be sustainable.

A once-off donation can help for a moment, but a strong, growing brand can create ongoing awareness, sales opportunities, fundraising support, and long-term value.

That is what we are trying to build.

Every bag of Rescue Roast® coffee helps grow a platform that supports rescue organisations, promotes their work, gives animal lovers a way to get involved, and creates a positive connection between great coffee and a greater cause.

We are proud of that.

Transparency Does Not Mean Sharing Private Contracts

We believe in being honest about what Rescue Roast® is.

We are a cause-driven coffee business.
We work with official rescue partners.
We have agreements in place.
We support animal rescue through our model.
We are building something that benefits rescues in a sustainable way.

But transparency does not mean that every private commercial agreement must be published online.

Our rescue partners’ contractual arrangements are not public property, and neither are the internal commercial details of our business.

We protect that information out of respect for our rescue partners and out of respect for Rescue Roast® as a business.

What Customers Can Know With Confidence

When you buy from Rescue Roast®, you are supporting a brand that is built around animal rescue.

You are not supporting a vague promise or a token R1 gesture.

You are helping us grow a platform that works with rescue organisations across South Africa.

You are buying quality coffee with a purpose behind it.

You are helping create awareness for the animals, the volunteers, the shelters, and the rescue teams doing difficult work every day.

And most importantly, you are supporting a model that our rescue partners have chosen to be part of.

Our Position Is Simple

We will always protect the private agreements we have with our rescue partners.

We will not debate confidential percentages in public comment sections.

We will not publish private commercial terms to satisfy online curiosity.

And we will not allow the hard work of genuine rescue organisations to be reduced to a Facebook argument about percentages.

Our focus will remain where it belongs:

On great coffee.
On supporting rescues.
On helping animals.
On building a brand that can do long-term good.

To every customer, supporter, rescue partner, volunteer, foster parent, donor, and animal lover who supports Rescue Roast® — thank you.

You are part of something meaningful.

Rescue Roast®
Amazing coffee. Amazing cause.

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